Montego Bay, Jamaica—From the first bassline to the final encore, Flow transformed Reggae Sumfest 2025 into a living soundtrack, powered by its RIDDIM customer-engagement engine. The telecom giant didn’t simply sponsor the island’s biggest music festival—it orchestrated an immersive brand experience that wrapped fans in connectivity, culture, and pure Jamaican energy.
RIDDIM Sets the Tempo
Weeks before the festival gates opened, Flow kicked off “RIDDIM Wednesday” at its Fairview flagship on July 16. In-store spin-the-wheel contests sent lucky patrons home with golden-ticket wristbands and coveted Flow Skybox passes. Social media followers weren’t left out—flash giveaways and trivia storms flooded timelines, turning anticipation into a digital block party.
Skybox, Sky-High Energy
Perched above the crowd like a private soundstage, the Flow Skybox quickly became Sumfest’s hottest zip code. VIP guests bounced between sets, grooving to surprise DJ sessions and snagging merch drops while sipping specialty cocktails. “RIDDIM isn’t just a platform—it’s a pulse,” noted Latoy Lawrence, Head of Marketing. “Our goal was to sync that pulse with the heartbeat of Jamaican music, and the Skybox delivered in every measure.”
Streaming the Stage to Every Screen
For fans who couldn’t trek to Catherine Hall, Flow’s fiber and mobile networks streamed the festival live—no buffering, no fuss. Thousands tuned in from living rooms, bars, and back-porch limes, extending Sumfest’s reach far beyond the venue.
Connection That Counts
Post-festival surveys showed a surge in brand affinity: ticket winners felt “valued,” livestream viewers felt “included,” and Skybox guests simply called the night “legendary.” Lawrence summed it up: “RIDDIM is about amplifying authentic moments. When our customers feel seen and connected, we’ve hit the right note.”
With Reggae Sumfest 2025 now one for the history books, Flow’s RIDDIM engine has proven it can do more than move data—it moves people.
