KINGSTON, Jamaica — The 30 contenders for the 2025 Hyundai Miss Universe Jamaica title aren’t just rehearsing; they’re executing a blueprint. Since their public debut in May, each finalist has followed a disciplined, multi-track programme designed to cultivate a market-ready brand ambassador well before the 9 August coronation at the AC Hotel.
1. High-Performance Curriculum
| Track | Lead Facilitator | Core Objective |
|---|---|---|
| Executive Presence | Karl Williams | Precision movement, power posture |
| Media Intelligence | Adrian Atkinson | Articulate messaging, crisis-proof interviews |
| Narrative Command | Dr Amina Blackwood-Meeks | Storytelling that transcends cultures |
| Kinetic Expression | Marlon Simms | Turning choreography into persuasion |
| Theatrical Acumen | Fae Ellington | Timing, spontaneity, audience rapport |
Weekly conditioning at Fit Farm Gym folds in self-defence and endurance—assets that matter when the global spotlight lingers for weeks, not minutes.
2. Euphoria Weekend: Proof of Concept
From 26–29 June, Princess Hotels & Resorts hosts Euphoria Weekend at its new Green Island resort. Think of it as a live beta test:
- Preliminary Judging – Swimsuit and evening-gown scores are logged here, setting the leaderboard.
- Brand Collisions – International DJs (Kiss, Spinderella, D-Nice, M.O.S.) pair luxury hospitality with pop-culture heat, amplifying media reach.
- Fan Activation – Spectators can observe scoring in real time; booking code MUJ2025 unlocks VIP perks at princess-hotels.com.
3. Roadmap to AC Hotel
- July: Final rehearsals, social-impact presentations, sponsor audits
- 9 August: Coronation night; one winner, 29 new marketable alumni
- November: Jamaica’s delegate hits the Miss Universe main stage armed with six months of data-driven preparation.
