KINGSTON, Jamaica — In a quiet classroom tucked away in the city, the future of Jamaica sat cross-legged on colorful mats, listening intently as members of CB Foods, a subsidiary of the CB Group, spoke not about poultry or farming—but about purpose.
On May 6, CB Foods stepped away from the boardroom and into the early childhood space, not to promote a product, but to plant something deeper—literacy, imagination, and national pride.
This wasn’t a PR event. It was a blueprint.
Rather than traditional speeches, the team shared stories—ones written by Jamaicans, for Jamaicans. Titles like The Adventures of Perni the Worm and Little Lion Goes to School were chosen with care, not only to entertain but to remind children that their stories matter.
It’s part of a broader philosophy that education must begin early, locally, and with intention.
“We’re not here to give back,” said Samantha Fisher, assistant brand manager. “We’re here to build. Nation-building isn’t a slogan. It starts by sitting on the floor, reading to a child.”
CB Foods’ engagement with Jamaica House Basic School is just one node in a growing network of impact. Over 600 students islandwide participated in reading sessions powered by Jamaican literature and led by CB employees who volunteered their time—not as marketers, but as mentors.
Principal Veronica Burnett welcomed the initiative with warmth. “The truth is, companies like CB that keep showing up—not once, but again and again—are shaping something real. They’re part of our ecosystem now.”
Each student went home with a book, a button, and a glimpse of what’s possible when the private sector chooses to invest not only in products but in people.
In a time when corporate citizenship can feel performative, CB Foods’ approach is refreshingly grounded. No fanfare. Just footsteps into a classroom and stories that speak to a nation’s soul.
