MONTEGO BAY, JAMAICA — A new chapter in Jamaica’s beauty landscape opened this weekend as Fontana debuted its luxury beauty concept, Ora by Fontana, in Montego Bay.
Gone were the typical pharmacy aisles — in their place, a high-end boutique experience awaited. Ora’s carefully curated lineup of premium beauty brands, led by Rihanna’s coveted Fenty collection, turned the launch into a magnet for shoppers and beauty enthusiasts alike.
By sunrise, a crowd had already formed outside the store, eager to be among the first through the doors. Inside, the atmosphere was electric. Shoppers moved from display to display, sampling foundations, lip glosses, and blushes that were previously only accessible online or overseas.
“I couldn’t miss this,” said Renae Findley, clutching a limited-edition gloss bomb. “Having access to the full Fenty experience here at home feels like a win for Jamaican women.”
Another customer, Natasha Johnson, shared a similar sentiment. “I’ve been stalking Fenty online for years. To finally walk into a store here and pick up my shade? Unreal.”
Fontana’s leadership team was on hand to soak in the excitement. According to Ray Therrien, Director and COO, Ora is more than just a store — it’s a long-awaited response to Jamaica’s evolving beauty demands.
“Our customers have been asking for access to premium brands without the hassle of international shipping,” Therrien said. “Ora by Fontana is about bringing that dream to life — world-class beauty, no passport required.”
Chief Executive Officer Anne Chang echoed the sentiment, calling Ora a bold move toward transforming Fontana’s identity.
“This is the future of retail for us. A more refined, elevated shopping experience — still accessible, still Jamaican, but on an entirely different level,” Chang said.
The launch marks Fontana’s ambition to blend international luxury with local flavor — positioning Ora as a new destination for those who expect more from their beauty shopping experience.
And based on the buzzing crowds and sold-out Fenty products within hours, Montego Bay was more than ready for the upgrade.
