Limners and Bards Limited (The LAB) has set its sights on redefining the Caribbean’s creative landscape in 2025, introducing bold strategies that blend cultural authenticity with cutting-edge innovation. With a strong focus on reshaping its operations, the company is preparing to tackle the ever-changing demands of a global content economy.
In a market often dominated by international influences, The LAB seeks to carve out a unique identity by championing Caribbean stories and perspectives. CEO Kimala Bennett highlights this mission: “We are not just creating content; we are crafting experiences that reflect the essence of our region. This is more than business—it’s about cultural representation.”
Pioneering Content for Global Appeal
At the heart of The LAB’s agenda is its commitment to producing compelling narratives with universal appeal. The company has announced two flagship projects for 2025: Love Offside, a vibrant exploration of love and rivalry in Caribbean football culture, and Spices of Christmas, a heartwarming dive into the festive traditions that unite the region. These productions are not just films—they represent The LAB’s pledge to spotlight the richness of the Caribbean on a global stage.
The company’s strategic approach involves diversifying its distribution channels, ensuring its stories reach theaters, streaming platforms, and international licensing markets. This comprehensive strategy aims to amplify the visibility of Caribbean content in regions where cultural storytelling is in high demand.
Redefining Regional Influence
Unlike its previous growth efforts, The LAB’s 2025 roadmap places regional collaboration at its core. The company is actively engaging stakeholders in Guyana, Trinidad and Tobago, and Barbados, exploring opportunities for joint ventures and shared creative projects. Through these alliances, The LAB aspires to become not just a participant but a leader in the Caribbean’s creative economy.
“We see the Caribbean not as individual markets but as a unified tapestry of opportunities,” says Chairman Steven Gooden. “By fostering regional synergies, we aim to create a thriving ecosystem for the creative industries.”
Innovation in Tough Times
The LAB’s ambitions come on the heels of a challenging fiscal year that saw revenues dip by 14.8% to $958.1 million. However, this financial hurdle has spurred the company to refine its operational model. From upgrading its production facilities to streamlining agency operations, The LAB is embracing innovation to strengthen its resilience.
Despite the revenue decline, the company delivered a net profit of $82.9 million—a testament to its adaptability. Investments in new technology, paired with disciplined cost management, have allowed The LAB to maintain its financial footing while charting a bold course forward.
Looking Beyond 2025
The LAB’s leadership remains steadfast in its belief that Caribbean stories deserve a prominent place in the global creative marketplace. By combining authentic storytelling with forward-thinking business strategies, the company is laying the groundwork for long-term success.
“Our journey is about more than profitability,” Bennett asserts. “It’s about ensuring that the Caribbean voice is heard, valued, and celebrated on the world stage.”
As The LAB turns the page to a new chapter, its vision extends far beyond immediate gains. The company is crafting a legacy—one that seeks to inspire a generation of creators while redefining the narrative of what Caribbean creativity can achieve.
