Launching a venture in Jamaica starts with a single word—or two—that will represent you in every contract, storefront, and search result. Picking that name is not just a branding exercise; it’s a legal checkpoint with rules you can’t sidestep. Here’s the ground you must cover.
1. Verify Exclusivity
Search the Companies Office of Jamaica (COJ) registry to ensure no other entity already operates under—or too close to—the designation you want. If it’s taken, move on. Overlap stalls approval and triggers immediate rejection.
2. Eliminate Marketplace Confusion
Even if a name isn’t identical, anything that can be mistaken for a pre-existing business will be flagged. Aim for unmistakable distinction in spelling, sound, and meaning.
3. Steer Clear of “Reserved” Words
Terms that signal government affiliation, regulated professions, or unlawful activity require proof of authority. Words like “Bank,” “Insurance,” or “Accountant” demand certification from the relevant regulator (e.g., Bank of Jamaica, Public Accountancy Board). Without that evidence, your application stops cold.
4. Respect Intellectual Property
A quick trademark search saves future litigation. If part—or all—of your preferred name infringes an active mark, the COJ will not register it, and rights-holders can sue.
Rebranding Down the Road
Incorporated already but need a pivot? Secure shareholder approval via special resolution, reserve the new name with COJ, and file for the change. Once the Registrar signs off, you’ll receive an updated Certificate of Incorporation. By law, publish the switch in the Gazette and a national newspaper within 30 days.
Final Word
A compliant name is the foundation of brand equity and legal certainty. Invest the time in due diligence now; it’s cheaper than a court battle later. Pick wisely—Jamaica’s crowded marketplace rewards clarity and penalizes shortcuts.
