KINGSTON, Jamaica — A luminous chapter in reggae history is set to unfold as Dr. Alferita “Rita” Marley, an icon of strength and vision, is celebrated through “Love Iyah ’78.” This unique event, orchestrated by the Bob Marley Group of Companies, is a heartfelt homage to Rita Marley’s pioneering contributions as a co-founder of Tuff Gong International and her unwavering commitment to cultural preservation.
Rita Marley’s transformative influence transcends music, making her a symbol of resilience and empowerment. This year’s celebration focuses on her remarkable journey, blending her personal story with vibrant artistic expressions. Hosted by the effervescent Emprezz, the event promises to capture the essence of a woman who has shaped not just a genre, but an entire cultural identity.
The festivities will include a carefully curated lineup of performances by celebrated artists like Admiral Tibet, Warrior King, Tifa, Sharon Marley, Big Youth, Jaz Elise, and Grub Cooper, offering a dynamic showcase of reggae’s evolution. Beyond the music, the event will feature poignant moments, such as readings from Rita’s memoir, No Woman No Cry: My Life with Bob Marley, brought to life by acclaimed broadcaster Dahlia Harris.
One of the evening’s standout features is an intimate glimpse into Rita’s philanthropic endeavors, including the Rita Marley Foundation’s impactful initiatives. Viewers will also be treated to rare behind-the-scenes moments from the forthcoming “Bob Marley: One Love” documentary, further connecting audiences to the Marleys’ enduring legacy.
In a first for the global reggae community, the event will be streamed live on Tuff Gong TV’s YouTube channel on July 25, at 5:00 pm Eastern / 4:00 pm local time, ensuring fans worldwide can partake in this celebration of love, culture, and unity.
Rita Marley’s influence remains timeless, and this celebration is a reminder of her indelible mark on history. As the world joins together to honor her achievements, “Love Iyah ’78” stands as a testament to the power of music, resilience, and an unwavering spirit. Mark your calendars for a truly unforgettable experience.
