Creative agency The Limners and Bards Limited (The Lab) is set to accelerate its regional growth with an upcoming Caribbean tour, aiming to expand its market reach and diversify its operations. This initiative is part of the company’s broader strategy to drive increased revenues.
During the annual general meeting held on Thursday, Managing Director Kimala Bennett highlighted that, while The Lab has been active across the Caribbean, the company is now gearing up to capitalize on emerging market opportunities.
Bennett explained, “We’re analyzing past efforts to understand why they didn’t yield the desired results and applying those insights to refine our approach. We’re gearing up for a Caribbean tour over the next two to three months, having already visited Barbados and Guyana to gauge these markets. Trinidad is also on our radar.”
We’ve engaged in preliminary discussions with strategic partners in Guyana and Barbados.
Kimala Bennett
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This regional expansion aligns with The Lab’s strategic 2025 roadmap, which includes enhancing revenue through content licensing deals. The company, predominantly earning from its media segment, saw a 16 percent decrease in sales in 2023, totaling $1.1 billion. The net profit also dropped significantly by 60.2 percent to $57.3 million, largely due to reduced advertising spend amid macroeconomic challenges.
To capitalize on new opportunities, The Lab is focusing on content creation and film production. With a growing interest in Caribbean narratives, the company is developing films and web series to attract global audiences.
“We see immense potential in Caribbean stories to engage international viewers, and our productions are designed to tap into that market,” Bennett said.
To support its regional push, The Lab is leveraging artificial intelligence and advanced technology. The company is revitalizing its digital presence with a new website and a YouTube channel to enhance marketing efforts and diversify revenue streams.
“Our revamped website represents our vision and new product offerings. We invite everyone to explore it. We’re positioning ourselves as the go-to local experts for international clients coming to Jamaica, and we’ll use search engine optimization to boost our online visibility,” Bennett noted.
Chairman Steven Gooden underscored that the company’s progress will be guided by its 2025 strategic plan, emphasizing the pursuit of greater regional and international recognition.
The strategic drivers outlined in our vision are aimed at elevating our profile both regionally and globally.
Kimala Bennett
